I've been listening to a ton of talk radio over the past few years...just another sign I'm turning into my Dad a little more each day. I swear, I'm "this" close to going out and buying some Rockport shoes, just to get it over with.
So I'm listening to talk radio, and often (at least in my city), hearing these awful (and blatant) errors when it's time to play local content (stopsets, etc.) And not just a two-second mistake, but often two spots playing over each other, in their entirety, a local liner from the syndicated host absolutely buried under loud bumper music, and a cornucopia of other screw-ups that would drive any PD in the 90s to storm the control room to personally hand-deliver a pink slip to the board op.
The problem today...there are no board-ops.
Now here's what I don't get. Follow me on this kids. Once again, yes, I know it's a "cost" thing. But wait! Stations are still spending tens, often hundreds of thousands of dollars to improve their sound. Tower moves, tower height increases and transmitter upgrades, heck, the fancy audio processing in the rack room alone racks up tens of thousands of dollars alone, if not more...and all to make the "sound" of the radio station great, right?
So we agree that stations are still spending money on their "sound," right?
Well then let me ask you, what sounds worse than two commercials running over each other for three whole minutes, local and national feeds cut off in mid-sentence, and music beds that trail on for minutes after the announcer finishes talking? Why and how is this "sound" problem that is so glaringly obvious overlooked? Heck, I remember getting hotlined from PDs if I had a bad segue. Now...it's like, who cares?
If a "hum" suddenly appeared in the audio chain, I guarantee you the station would pay for an expensive piece of equipment that would fix it, if need be. So why wouldn't they spend some cash to eleviate the "butchery" taking place in so many un-manned studios (and I'm not talking about lesbians).
If a company will still spend tens of thousands of dollars on "equipment" that improves the sound of a station, why wouldn't they spend eight bucks an hour on a "human" that improves the sound of the station? I don't get it.